Privacy & Cookie Policy of Bio-Optica Milano s.p.a.

This Privacy Policy describes how your personal data is collected, used and disclosed when you visit or make a purchase on (the "Site").


When you visit the Site, we automatically collect certain information on your device, including browser data, IP address, time zone, and some cookie data installed on your device. In addition, as you browse the Site, we collect specific information about the web pages and products you view, the websites or search terms that have directed you to the Site, and how you interact with the Site. We will define this automatically collected information as "Device Information". 

We collect Device Information with the following technologies: 

- "Cookies" are data files that are placed on your device or computer, and often include an anonymous unique identifier. For more information on cookies and how to disable them visit

- "Log Files" keep track of the actions taking place on the Site, and collect data including IP address, browser type, internet service provider, reference/exit pages and time stamping with date/time.

- "Web beacons", "tags" and "pixels" are electronic files used to record data on how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information about you, including your first and last name, billing address, shipping address, payment details (including credit card numbers), email address and phone number.  We will define this data as "Order Information".

When we talk about "Personal Data" in this Privacy Policy, we refer to both Device Information and Order Information.


How do we use your personal data?

We generally use Order Information to process orders placed through the Site (which includes processing payment data, arranging shipping and delivering invoices and/or order confirmations).  We also use Order Information to:

Communicate with you;

verify the absence of potential risks or fraud in orders; provide you with information or advertising about our products or services, if in line with your preferences.

We use the collected Device Information (in particular your IP address) to verify the absence of potential risk or fraud and, more generally, to improve and optimize our Site (for example, by generating analytical data on how our customers navigate and interact with the Site, and to evaluate the success of our advertising and marketing campaigns).



We share your Personal Data with third party companies that help us carry out the activities described above.  For example, we use Prestashop for the technology of our online store. Find out more about how Prestashop uses your Personal Data here:  We also use Google Analytics to analyze how customers use the Site. Find out more about how Google uses your Personal Data here: https:///  You can disable Google Analytics here: https:///

Finally, we may also disclose your Personal Data to third parties to comply with applicable laws and regulations, respond to subpoenas, search warrants or other legal requests for data received, or otherwise to protect our rights.



As described above, we use your Personal Data to provide you with targeted advertising or marketing communications that we believe may be of interest to you.  For more information on how targeted advertising works, visit the Network Advertising Initiative ("NAI") training page at http:/// 

You can opt out of targeted advertising here:



- BING - https:///

In addition, you can explicitly refuse some of these services by visiting the Digital Advertising Alliance digital advertising withdrawal portal:



Please note that we do not alter the data collection methods of our Site and the data usage practices in the presence of the Do Not Track signal of your browser.



If you reside in Europe, you have the right to access the personal data we hold about you and to request that it be updated, corrected or removed. If you wish to exercise this right, please contact us via the contact details below.

In addition, if you reside in Europe, please note that we also process your data to fulfil any contractual obligations towards you (for example, in relation to orders you place via the Site) or otherwise to pursue our legitimate business interests indicated above. 



When you place orders through the Site, we retain Order Information in our records, unless and until you ask us to delete that information.



We may update this Privacy Policy from time to time, for example to reflect changes to our practices, or for other operational, legal or regulatory reasons.



For more information on our privacy practices, if you have questions or if you want to make a complaint, please email us at or contact us by mail at the following addresses:

Via San Faustino, 58 - 20134 Milan (MI) Italy